The backlash against Sheza and the Rexona brand was swift and intense, with many netizens taking to social media to express their outrage and disappointment. Some argued that the video was an example of the hijab being used in a way that was contrary to its traditional and cultural significance, while others defended Sheza, stating that she was simply trying to promote a product and that her actions were not intended to be disrespectful.

The incident has sparked a wider conversation about the role of social media influencers, the importance of cultural sensitivity, and the need for greater understanding and respect between different communities.

Social media platforms played a pivotal role in the escalation of the "Hijab Sheza Omek Pake Botol Rexona ABG Kimcil Malay Exclusive" controversy. The viral nature of content on these platforms means that information, once released, can spread like wildfire, reaching a global audience within hours. This rapid dissemination contributed to the widespread awareness of the issue, though it also led to the proliferation of misinformation and varied interpretations of the events.

The term "Malay exclusive" suggests that the collaboration is specifically tailored for the Malay market, which is a significant segment in Southeast Asia. This strategic move acknowledges the importance of cultural sensitivity and relevance in marketing and branding.