This TASCHEN publication is considered a "holy grail" for graphic designers, cataloging the evolution of corporate identity from 1940 to 1980. Massive Catalog:
In the graphic design world, few eras match the innovative spirit of the mid-to-late 20th century. Between 1940 and 1980, corporate identity underwent a massive transformation. Designers rejected ornate illustrations in favor of clean, geometric abstraction. This aesthetic shift is meticulously documented in Jens Müller’s landmark book, Logo Modernism , published by TASCHEN.
Beyond being a vast archive, the work includes of significant projects, such as the Mexico 1968 Olympic Games and Fiat , alongside profiles of legendary designers like Paul Rand and Anton Stankowski . Its massive "XL" format (25.5 x 38 cm) makes it a definitive reference for branding specialists and history buffs alike. Purchasing and Formats logo modernism jens muller pdf download
The book features approximately 6,000 logos, ranging from famous global brands to obscure, brilliant concepts.
[Pure Geometry] ───> [High Contrast] ───> [Grid Alignment] This TASCHEN publication is considered a "holy grail"
Tell you about Müller's newer book, , which covers logos from 1870 to 1940 .
Logo Modernism, compiled by Jens Müller and edited by Julius Wiedemann, stands as an unprecedented documentation of modern graphic design. Released by TASCHEN, this monumental book examines approximately 6,000 trademarks from the period of 1940 to 1980. It serves as a visual history of how modernist aesthetics shaped the corporate world, organizing corporate identities into geometric, effect-based, and typographic categories. Designers rejected ornate illustrations in favor of clean,
This book isn't just a coffee table book; it is a foundational text for understanding modern branding.