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| Channel | Tactics | KPI | |---------|---------|-----| | | Target long‑tail keywords (e.g., “10‑minute morning yoga for beginners”), schema markup for videos, regular blog updates | 30 % of traffic within 6 months | | Social Media | Short‑form clips on TikTok/IG Reels, community challenges, influencer collaborations | 100 K followers across platforms, 5 % conversion from social | | Email Marketing | Drip series for new sign‑ups, weekly wellness tips, re‑engagement campaigns | Open rate > 25 %, CTR > 4 % | | Paid Media | Google Search Ads for “online yoga class,” retargeting on Facebook/YouTube | CAC < $30, ROAS > 4 × | | PR & Partnerships | Guest articles on health portals, cross‑promotions with yoga studios | Earned media mentions, referral traffic | | Referral Program | “Invite a friend, both get 1 month free” | Referral‑driven sign‑ups > 15 % of new users | It is used to describe the psychological and
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| Revenue Stream | Description | Implementation Timeline | |----------------|-------------|--------------------------| | | Core library free; premium tier unlocks exclusive content & coaching | Launch Day | | Subscription Plans | Monthly, quarterly, annual – with discounts for long‑term commitments | 1 month post‑launch | | Corporate Packages | Bulk accounts + analytics for HR departments | 3 months after launch | | Affiliate Partnerships | Curated wellness products (mats, supplements) | 2 months after launch | | Live Event Tickets | Paid workshops, retreats (virtual & in‑person) | 4 months after launch | | Merchandise | Branded apparel, journals, reusable water bottles | 6 months after launch |
