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Around July 2021, platforms were aggressively pivoting to compete with TikTok. Instagram Reels was expanding its monetization features, and YouTube Shorts was rolling out globally.
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: Reports from this period indicated that over 90% of employers were using social media to screen candidates, a massive jump from just 10% in 2006. To help tailor this strategy to your specific
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Around July 2021, the landscape shifted dramatically toward short-form vertical video. Instagram began aggressively prioritizing Reels to compete with TikTok's massive growth. On July 23, 2021, and throughout that summer, creators who clung exclusively to static photos saw their organic reach plummet.
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