Rosalind Krauss Reinventing The Medium Pdf Work

Drawing on Walter Benjamin, Krauss argues that the reinvention of the medium often comes from the "redemptive possibilities of the obsolete". By using outdated or "dead" technologies, artists can challenge the technological saturation of the contemporary art world and create a new kind of "supporting" structure. Examples of Reinvention: The Artists

It retains a relationship to past forms of expression, acting as a counterweight to the disposable nature of commercial culture. Case Studies: Benjamin and Broodthaers rosalind krauss reinventing the medium pdf

Kentridge’s charcoal drawings, filmed, erased, redrawn, and re-filmed, produce a distinctive “stop-motion” animation. Krauss shows this is not traditional cel animation nor simple film. Its rules: Drawing on Walter Benjamin, Krauss argues that the

Krauss notes that early photography and film were once celebrated for their indexical relationship to reality—the fact that light physically bounced off an object and left a chemical trace on a negative. : Uses the stop-frame animation and erasure as

: Uses the stop-frame animation and erasure as a technical support for drawing.

Krauss’s writing is famously elliptical. She does not offer bullet points. Instead, she builds her argument through case studies. In “Reinventing the Medium,” she moves between:

Whether examining virtual reality installations, internet art, or conceptual video, Krauss’s framework allows critics to ask: What are the underlying rules governing this work? How is the artist exploiting the limitations of this specific apparatus to make us think? Major Takeaways from the Text